In February 2016, creative travel community Passion Passport partnered with Cathay Pacific Airways to send nine of their community members to Hong Kong and four other cities across Asia for #PASSPORTTOASIA.
LIIPSTIIK was appointed as Passion Passport’s local creative partner, and collaborated with the travel community before, during and after the project to create a hyper-local Hong Kong experience for the attendees to share with their communities.
All #PASSPORTTOASIA photos by Adrienne Pitts for Passion Passport.
LIIPSTIIK created a bespoke Hong Kong goody bag curated with welcome gifts from local Hong Kong designers and creatives.
LIIPSTIIK commissioned Merryl Lau of LAUHAUS to create a series of custom made printed goods to commemorate the trip. Items included a hand-drawn itinerary for the trip with illustrations of each day’s activities, bespoke name cards and daily messages with hints towards the day's activities.
LIIPSTIIK hosted a quintessentially Hong Kong meal at a dai pai dong in Sham Shui Po in partnership with Season Chan and a bespoke Sichuanese dining experience at a renowned private kitchen.
LIIPSTIIK hosted a private meal on behalf of Passion Passport for the trip's attendees to dine with 11 of Hong Kong’s leading creative entrepreneurs.
All photos by Charlotte Hu for Passion Passport.