In Cantonese, 'SIK' means to eat and 'TENG' means to listen.
SIK/TENG is a supper club concept created by friends where food is inspired by music. Each SIK/TENG episode starts with a selected musical album, which inspires the designing of a bespoke menu and a creative direction for the storytelling of the dining experience through experimental film and photography.
The creative direction for Episode 1 extends Wolfgang Amadeus' feeling of a 'Paris Summer in LA' into film and photography - playing with themes of colour theory, irreverence and pop inspirations.
In photography and film, we played on the pop-inspired elements of the album:
In design, bringing out the neons and bright colour play, we extended this into the creation of our neon logo which also doubles as a nod to the neon heritage of Hong Kong. The design aesthetic was translated into the menus, as the event set-up featured tropical green plants and bright orange/pink Coymbia flowers and hand-dyed sherbert-orange linen napkins. The set-up was completed with a curated selection of simple, minimal plates and glassware, accented with brass flatware to fit the colour theme.
To learn more on the full story, check out our website SIK/TENG.
Creative Director: Jocelyn Liipfert Lam
Photography: Jon Lau
Film: Ricky Nyhoff
Food: Mike Jack + Paul Lam
Logo, Menu + Event Design: Merryl Lau
Creative Production: Jacqui Matthews