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WORK


WORK

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WORK


WORK

LIIPSTIIK collaborates with clients to solve a variety of business and creative strategy challenges.

Explore a selection of LIIPSTIIK projects below, with examples spanning creative strategy, influencer engagement, content production and fashion styling.

Click images to jump to a project, or scroll down to read the full case study. 

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#PASSPORTTOASIA


#PASSPORTTOASIA

#PASSPORTTOASIA


#PASSPORTTOASIA

In February 2016, creative travel community Passion Passport partnered with Cathay Pacific Airways to send nine of their community members to Hong Kong and four other cities across Asia for #PASSPORTTOASIA. 

 

LIIPSTIIK was appointed as Passion Passport’s local creative partner, and collaborated with the travel community before, during and after the project to create a hyper-local Hong Kong experience for the attendees to share with their communities.

 

All #PASSPORTTOASIA photos by Adrienne Pitts for Passion Passport.

LIIPSTIIK created a bespoke Hong Kong goody bag curated with welcome gifts from local Hong Kong designers and creatives.

 

LIIPSTIIK commissioned Merryl Lau of LAUHAUS to create a series of custom made printed goods to commemorate the trip. Items included a hand-drawn itinerary for the trip with illustrations of each day’s activities, bespoke name cards and daily messages with hints towards the day's activities.

LIIPSTIIK hosted a quintessentially Hong Kong meal at a dai pai dong in Sham Shui Po in partnership with Season Chan and a bespoke Sichuanese dining experience at a renowned private kitchen.

LIIPSTIIK hosted a private meal on behalf of Passion Passport for the trip's attendees to dine with 11 of Hong Kong’s leading creative entrepreneurs.

All photos by Charlotte Hu for Passion Passport.

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LIIPSTIIK x CATHAY: BELINDA


Cathay / hk state of mind

LIIPSTIIK x CATHAY: BELINDA


Cathay / hk state of mind

In an effort to showcase alternative views on Hong Kong, drive home-city content and messaging, and to build relationships with local Hong Kong entrepreneurs, Cathay Pacific Airways engaged LIIPSTIIK to create the creative strategy and production approach for a new Cathay content series called Hong Kong State of Mind.  The series aimed to illustrate Cathay’s home city through the eyes of its local creative entrepreneurs.

LIIPSTIIK collaborated with XYZ's founder, Belinda Koo, to share her experience of traveling and love for Hong Kong. Belinda took us inside her studio in Central where she talked about the importance of practicing mindfulness in the hectic streets of Hong Kong, and invited us around her favorite escape from the city - Chi Lin Nunnery. The story was produced for Cathay's digital, social media and print channels, and engaged local fitness advocates via an activation across XYZ's social and CRM channels, in addition to Belinda Koo's personal Instagram.

Read the full interview on Cathay's Life Well Travelled platform here

LIIPSTIIK PROJECT TEAM

Creative Strategy: Jocelyn Liipfert Lam
Project Management: Jacqui Matthews
Photography: Amanda Kho
Hair + Makeup Styling: Shue Lai
Creative Support: Sarah Chiang

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LIIPSTIIK x CATHAY: JUSTIN


cathay / HK state of mind

LIIPSTIIK x CATHAY: JUSTIN


cathay / HK state of mind

In an effort to showcase alternative views on Hong Kong, drive home-city content and messaging, and to build relationships with local Hong Kong entrepreneurs, Cathay Pacific Airways engaged LIIPSTIIK to create the creative strategy and production approach for a new Cathay content series called Hong Kong State of Mind.  The series aimed to illustrate Cathay’s home city through the eyes of its local creative entrepreneurs.

From October - December 2016, LIIPSTIIK successfully identified, profiled and interviewed local entrepreneurs to feature across Cathay’s digital, social media and print channels. First up in the series was Justin Sweeting of Clockenflap who shared his love for Hong Kong and how it proved to be fertile ground for pioneering one of today's most successful music festivals in Asia.

Read the full editorial-style interview here.

LIIPSTIIK PROJECT TEAM

Creative Strategy + Project Direction: Jocelyn Liipfert Lam
Project Management: Jacqui Matthews
Photography: Amanda Kho
Hair + Makeup Styling: Shue Lai
Creative Support: Sarah Chiang

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LIIPSTIIK x BRAND


LIIPSTIIK x BRAND

LIIPSTIIK x BRAND


LIIPSTIIK x BRAND

To launch LIIPSTIIK in Summer 2015, LIIPSTIIK collaborated with London-based Creative Director Claire Arnold to create a brand visual identity and with Hong Kong based photographer Jon Lau of LAUHAUS to shoot brand imagery.

 

The brand visual identity was carried through into office design with styling, photography sourcing and decoration by Jocelyn Liipfert of LIIPSTIIK.

 

LIIPSTIIK PROJECT TEAM

Brand Strategy: Jocelyn Liipfert

Creative Direction: Claire Arnold

Brand Photography: Jon Lau, LAUHAUS

Photography Styling: Jocelyn Liipfert

Custom Neon Signage: ECLECTIC COOL

Photography prints: Alexandra Von Fuerst, Ed Freeman

Decor Sourcing + Styling: Jocelyn Liipfert

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SILKEN


Tim ho x silken

SILKEN


Tim ho x silken

A collaboration with fashion photographer Tim Ho, featuring fashion styling by Jocelyn Liipfert Lam of LIIPSTIIK.

Shot on location in Chai Wan, Hong Kong.  Indoors shots from LIIPSTIIK studio. 

 

FASHION PHOTOGRAPHY TEAM
 

Photography: Tim Ho
Fashion Styling: Jocelyn Liipfert Lam
Hair + Makeup Styling: Shue Lai


LOOK ONE

Pink kimono: Stylist's own. White tank: T by Alexander Wang. Denim shorts: Tortoise

LOOK TWO

Black crop: T by Alexander Wang. Blue/black trousers: Rosie Assoulin. Shoes: Gucci. Earrings: Katerina Makriyianni.

LOOK THREE

Earrings: Balenciaga. Two piece top and trousers: Reformation. Shoes: Converse.

 

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FRIDA


TIM HO x frida

FRIDA


TIM HO x frida

A collaboration with fashion photographer Tim Ho, featuring fashion styling by Jocelyn Liipfert Lam of LIIPSTIIK.

FASHION PHOTOGRAPHY TEAM
 

Photography: Tim Ho
Fashion Styling: Jocelyn Liipfert Lam
Hair + Makeup Styling: Shue Lai

LOOK ONE

Blouse by Gucci. Earrings by Ryan Storer. Trousers by Johanna Ortiz.

LOOK TWO

Top by Isabel Marant. Denim by Chloe. Jewellery stylist's own.