Passion Passport x Cathay Pacific

Produced local strategy and meaningful destination content with travel influencer community, Passion Passport, through partnering with influencers to create bespoke content + experiences.

In February 2016, creative travel community Passion Passport partnered with Cathay Pacific Airways to send eleven of their power travel influencers to Hong Kong and four other cities across Asia for #PASSPORTTOASIA.

LIIPSTIIK was appointed as Passion Passport’s local creative partner, and collaborated with the travel community before, during and after the project to create a hyper-local Hong Kong experience for the attendees to share with their communities.

All #PASSPORTTOASIA photos by Adrienne Pitts for Passion Passport.

LIIPSTIIK created a bespoke Hong Kong goody bag curated with welcome gifts from local Hong Kong designers and creatives.


LIIPSTIIK commissioned Merryl Lau of LAUHAUS to create a series of custom made printed goods to commemorate the trip. Items included a hand-drawn itinerary for the trip with illustrations of each day’s activities, bespoke name cards and daily messages with hints towards the day’s activities.

LIIPSTIIK hosted a quintessentially Hong Kong meal at a dai pai dong in Sham Shui Po in partnership with Season Chan and a bespoke Sichuanese dining experience at a renowned private kitchen.

LIIPSTIIK hosted a private meal on behalf of Passion Passport for the trip’s attendees to dine with eleven of Hong Kong’s leading creative entrepreneurs.
All photos by Charlotte Hu for Passion Passport.