Pierre Cardin Watches

Content Strategy

Pierre Cardin Watches engaged LIIPSTIIK to develop a brand content strategy to shift the global brand’s story and content creation model for the social media era.

To achieve this, LIIPSTIIK developed a foundational content strategy and visual identity for the brand, rooted in its long Parisian history.  To ensure the feasibility of this new content strategy, LIIPSTIIK also developed an operational model for content production to address the brand’s commercial and social media content needs which identified different content production methods, but consistent frameworks that could be utilised across the brand’s diverse global markets.

LIIPSTIIK also developed and set structures in place for overall content goals, KPIs, and general measurement guidelines to track performance of the new produced content.

Content Creation

Following the creation of Pierre Cardin Watches’ new brand content strategy to guide their social media presence, LIIPSTIIK provided creative direction and production management for the brand’s first social campaign photoshoot to set the visual bar for all future campaigns.

LIIPSTIIK engaged social media photographer Samantha Wong from pre-production to set the creative direction for themes to be captured through street-style and in-studio shoots, to post-production of crafting and editing the lifestyle and fashion-led photoshoots to be tailored for Pierre Cardin Watches’ social media content archive.

This first iteration showcased how to follow the visual guidelines set in the brand content strategy, and these initial images produced were selected to be part of a toolkit developed for all Pierre Cardin Watches’ global sales distributors. This toolkit included the content strategy, a content plan that defined the brand’s posting strategy, a content calendar supported with ready-to-post assets to build brand awareness and promote sales, and measurement tools to track content performance.

All produced content was tailored specifically for Instagram and Facebook, based on platform best practice insights and included recommendations for paid media.