Content Strategy
Pierre Cardin Watches engaged LIIPSTIIK to develop a brand content strategy to shift the global brand’s story and content creation model for the social media era.
To achieve this, LIIPSTIIK developed a foundational content strategy and visual identity for the brand, rooted in its long Parisian history. To ensure the feasibility of this new content strategy, LIIPSTIIK also developed an operational model for content production to address the brand’s commercial and social media content needs which identified different content production methods, but consistent frameworks that could be utilised across the brand’s diverse global markets.
LIIPSTIIK also developed and set structures in place for overall content goals, KPIs, and general measurement guidelines to track performance of the new produced content.