Marketing Strategy Development
LIIPSTIIK led an intensive 9-week strategy development project to address the growing needs of The Executive Centre’s evolving target consumer, community and digital services. The project began with an intensive audit across the brand’s consumer, business, brand and competitive set. LIIPSTIIK utilised the findings from this audit to identify challenges and opportunities within The Executive Centre’s culture and consumer experience to craft the brand’s new marketing vision and communications strategy.
To ensure the successful implementation of the new strategy, LIIPSTIIK worked closely with multiple departments within The Executive Centre to develop a new operational structure for the marketing team, new processes and workflows, and a detailed 18-month marketing roadmap clearly outlining how each of the vision’s new initiatives would be implemented.