MY BACKGROUND
Jocelyn Liipfert Lam is an American interior designer and creative director based in Hong Kong. Following a career in the creative agency world, Liipfert Lam shifted to interior design in 2021. She takes a concept-driven approach to residential design – translating her 12 years’ experience creating stories for brands into creating stories in spaces. American by passport, Liipfert Lam grew up in Hong Kong and returned there following time in London, Paris, Texas and Shanghai.