Interior Design
From end-to-end spatial renovations to redecoration projects, a whole house to a single room.
My process begins with understanding a client’s preferences, behaviours and personal story alongside the opportunities and challenges of a space. I distill my findings into insights that lay the foundation for a Concept. I then expand upon initial concept directions into a Schematic Design, followed by Design Development and Documentation. Depending on the needs of the client, I support execution through Construction Consultation.
Extending a Concept Direction into furniture, fixtures and equipment creates a design language on top of architectural materials and finishes. I create an FF+E Direction to inform style, followed by a Sourcing plan from a variety of suppliers based locally and internationally. Depending on client requirements, I offer Procurement support and logistics.
Creative Production
I lead cross-disciplinary teams spanning photography, film, set design and styling to bring a creative concept to life.
To inform Art Direction and Design Direction, I apply insights from culture, audience aspirations and design trends to define a visual approach that best speaks to a vision and its audience.
I regularly collaborate with a highly curated selection of photographers and filmmakers to execute a creative concept.
I define, source and execute styling elements and arrange them to create a clear, layered creative concept told in residential and commercial spaces or on an editorial production set.